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Showing posts with label tour guide. Show all posts
Showing posts with label tour guide. Show all posts

Thursday 31 March 2011

Share your knowledge with articles

Good tour guides are experts with local knowledge. You shall know not only information about the scenic spots, but also various aspects of local life. Do your clients often ask you about featured restaurants, nice bars, entertainments, shopping area…? It is beneficial to share your knowledge by writing articles.

Why is article a great way of tour guide promotion? You are established as an expert in the area by sharing knowledge. You get more exposure on the internet with articles. People viral good content online among friends and networks. It builds up client trust as your articles show your guiding style and language skills.

What to write in the articles? You can write anything about your area of guiding, from local customs to special foods, from scenic spot introduction to entertainment recommendation, from the latest event to historic topics. It is better to write content that inspires travelers to visit your destination. To establish yourself as an expert tour guide, top-10 list can be a good topic. For example, the top-10 restaurants serving local cuisines, the top-10 must-see for travelers, the top-10 not-to-do in the city.

Where to publish your articles? We are talking about online publication here, not print-out on offline media. Online contents are mostly user-generated content. Just pay attention to the rules of each platform before your submission. You can publish on your own blog. There are article directories like EzineArticles, allowing author to submit articles. Websites like HubPages offer an interactive page for articles. Many tour guide platforms also encourage guides to share their knowledge. OurExplorer tour guides can now publish article on Viator.com to increase online presence. Tour guide Gavin in London writes interesting up-to-date articles on London with fantastic photos while Marta in Budapest writes a fun-filled article on the coming of spring.

Have something to share? Demonstrate your knowledge on the internet now.

Friday 18 March 2011

Guide your clients to be a responsible traveler

One social responsibility of a tour guide is to help with the sustainable development in local tourism. Guide is one of the links in tourism (others including scenic spots, natural and cultural legacy, transportation, hotel, entertainments…). Your contribution to the local travel environment will benefit yourself in the long term.

Help with the natural environment. This is especially important for guiding in natural sceneries. Inform your clients what they can do and what they should not. For example, can travelers feed animals in the wild? In most cases “No”. Do not step on the plants or grass for a better picture. Tour guide need to inform general rules in advance. Then during the sightseeing tour, mind the behavior of your clients and gently point out misbehavior.

Respect local culture, people and customs. Each destination has its own culture and customs. Local people speak the same language and live with their tradition. For a foreign visitor, it is important to recognize the difference and respect the local way of living. Tour guide performs as a bridge between local people and foreign travelers. Travelers are new to a place so your guidance is necessary.

Contribute to the local economy. Inbound tourism is a way that makes contribution to the local economy. Traveler’s spending on dining, shopping, sightseeing…all help the economic growth. As a tour guide, why not introduce more local foods, brands, and unique projects? On one hand, things with local characters appear more interesting to travels. On the other hand, you made your contribution to the local society. A win-win situation.

Have you realized your social role as a tour guide and what have you done to guide more responsible travelers?

Friday 18 February 2011

The Power of Tourist Feedback

We all understand the power of feedback. It is especially important in hospitality industry. With the quick-development of online communities and review systems, tour guides are easier to collect or share tourist feedback.

For a long-term career development, receiving feedback is better than no feedback. Negative feedback, or complaints in another word, can help a tour guide find areas of improvement. Do not be afraid of complaints. Even the top guides can not guarantee 100% satisfaction. It matters how you handle the case. Be quick to reply and address the issue. Most clients would understand from an honest and sincere explanation.

Positive feedback is great. It becomes a strong sales tool for tour guides to convert prospects into clients. Why not share it on your own website, web page, blog or social network?

How do you gather client feedback then? Do not just wait for the feedback. Everyone is busy, and you can not take it for granted that your clients could offer a feedback after the tour. You may ask for a review/feedback at the end of the tour. Or kindly remind your clients for a review/feedback in email. However, do not bother your clients if you haven’t heard back after two reminders. Otherwise it is more considered as a spam.

If you build up client feedback on third-party platform, like ourexplorer tour guide profile page, offer a simply way for your client to reflect. For example, an email reply address or a link of review page.

How do you deal with tourist feedback, positive and negative? Welcome to share.

Monday 31 January 2011

Tour Guides – take along for guiding

What do you usually take along with you while guiding? Tour guides need to get prepared when meeting your travel clients. One preparation is your take-along materials. There can be two categories of things to bring – the necessity and the value-adding.

The necessity refers to the basic things that help you complete a tour. Pick-up sign with client’s name, sightseeing tour itinerary for the day, guide license, water supply, mobile phone for communication, rain coats for the weather, etc. If you are showing a big group, microphone is needed to make sure all travelers can hear you. A flag may also be necessary to lead the group forward.

Depending on the different natures of guiding, tour guides can create your own list of necessary take-along. Mountain guides may need supporting equipments. Adventure trip requires medicine preparation. Take a torch if you will process in the dark.

The value-adding things assist tour guides to practice his work more vividly and successfully.

Some materials help to explain what you see. For example, a map of the area so that you can offer a geographic idea of the tour coverage. Pictures for vivid explanation of certain history or cultural backgrounds. As we are entering an information era, electronic products now allow tour guides bring more information than they can carry.

Carry something with your company logo. It can be your bag, hat, T-shirt… The sign helps your clients to recognize you during the tour. Moreover, it reminds your clients of your company in a subtle way. By doing this, you are also a walking advertisement while guiding. Small complimentary gift of the visited spots is also a good choice.

What other things do you carry when you guide the tour? Share with us.

Monday 24 January 2011

OurExplorer website take on a new look

Check out the new OurExplorer site design today! The improved design of the OurExplorer.com website has made tour guide profile page more attractive with a new feature allowing guides to upload more than one photo.








Better search page of Find a Tour Guide and Private Sightseeing Tours. Customers now can sort their search results by tourist guide language, licensed, top rated and bookings






Clearer tour guide listing page for clients to view 10 tour guides on one page. You can see critical information like tour guide license, personal skills and most recent client review.














Check out more at http://www.ourexplorer.com.

Monday 17 January 2011

How to promote sightseeing tours via twitter?

Twitter is a new and quick-developing method for online marketing. Think first, is this a platform to show your personal characters or to present your sightseeing tours. If it is a personal stage for you, then you can tweet anything you like. But if you want to make it a marketing channel, how can tour guide use this word-of-mouth to get more clients?

Create a profile with clear business info. Choose a user name relevant to your business. Your user name will appear in the URL and be mentioned through communication with other users. It can be your company name e.g. http://twitter.com/ViatorTravel. Show your key service is also a good choice, e.g. http://twitter.com/tour_guide for OurExplorer. Take some time to complete your biography info including profile photo, location, web and bio. This is one-time effort and tells visitors who you are. If you want to do more, you can edit the background picture of your twitter page, matching your website or business.

Connect twitter with other platforms to maximize your tweets. Twitter has applications for user to choose. On the other hands, many websites provide option to include your tweets directly. For example, you can add twitter to your network profiles for more automatic viral. You may combine twitter with your blog, to maximize the effects of single post.

What can you tweet to promote sightseeing tours? New available sightseeing tours, seasonal promotion for certain tours, client testimonials on your tours, updates in the popular sightseeing tours… Use your creativity to viral in 140 characters.

Twitter is also a social network platform. You can connect with other people by following or being followed. Your sightseeing tours would enjoy word-of-mouth all over the world with successful viral marketing.

Update regularly to keep it live. Twitter is a mini-blog, as some people call it. Like blog posts, regular updates are recommended.

OurExplorer twitter - http://twitter.com/tour_guide. Welcome to share your twitter experience here or @tour_guide.

Sunday 9 January 2011

How to promote tour guide services via blog?

Blogging is popular nowadays on the internet. It can be an efficient marketing method to promote tour guide services. Have you considered using a blog to drive more clients? If you had a blog already, is it active enough to get more readers and clients? Here are some tips on tour guide blogging.

How to start a blog? You can start a blog within minutes through third-party platforms. There are existing platforms like blogger, wordpress, etc. You just need to create a profile and use their tools and applications. If you have an existing website on tour guide services, you can incorporate third-party blog into your own website. For more sophisticated website owners, you can ask your IT to create a blog page specifically to your requests.

What to write in the blog posts? For a tour guide, you need to first clarify the purpose of blogging. Do you want to show your passion for the destination you guide, or you want to drive more clients and expand your business? You can share your knowledge and recommendation in the guided area. Or introduce the scenic spots together with your sightseeing tours. You also need to think about your readers. Be reader-oriented and write what may interest them.

How frequent do you need to update your blog? There is no fixed number how frequent a blog guide shall be updated. It is better you write regular blog posts. Your blog then looks fresh to both readers and search engines. Do not write everything at the beginning and run out of topics after months. Once a week or twice a week can be a good frequency. Sure you can update every day when you have plenty of things to share.

Have you had a nice blog for your tour guiding service or have you come across any good blogs by tour guides? Welcome to share here.

Friday 10 September 2010

Tour Guide Survey with Patrick Lovell in Tokyo

1. What is the best thing you like about being a tour guide?

There are many aspects of guiding that appeal to me, not least of which is the ability to travel. I very much enjoy introducing Japan - the focus of my life since my high school days - and opening up the history and culture of the country to visitors. It is a constant pleasure to be a part of visitor’s discovery of Japan and help them get the most out of their travels and go home with a deeper appreciation of the people and their fascinating culture. I also enjoy creating great memories for visitors. It is a pleasure working with people from every corner of the world.


2. What is your most memorable moment in guiding so far?

Watching visitors on tour responding to new places that they are seeing for the first time.


3. What is most challenging for you in this career? Have you coped with it?

I always aim to please my client visitors and to accommodate their every wish. By treating each and every person as the unique individuals that they are, I have been able to meet most requests. I also want to be able to help them with any topic in any period of history for any area, so it is a great challenge to keep up with my studies.

4. What is your favourite place/thing that you want to show your travel clients?

I enjoy showing visitors places, and introducing historical facts that are important to understanding the history, culture, and Japanese people but are perhaps overlooked by many seasoned travellers and passed over by other tour companies.

As Lawrence Durrell says: “Travel can be one of the most rewarding forms of introspection.”


5. What if you were not a tour guide? What do you imagine yourself to be?

I imagine that I would be very unhappy!

Tuesday 7 September 2010

Client segmentation for OurExplorer tour guide – senior travelers

We have mentioned senior travelers when talking about cruise passenger. Many senior travelers prefer a relaxed sightseeing tour. For a tour guide, you’d better not rush or push during the tour.

What other areas need tour guides pay attention to when showing senior travelers around?

Be prepared with the variety of topics. As senior travelers gain more life experience, they may be interested in many aspects of local life. How to cook local foods, how people live, how long do people work normally …

Listen to senior travelers and discuss the aspects they are mostly interested. Senior travelers would love to share their own experiences and knowledge. So listen to them. This is also the fun part being a tour guide. You meet various people, hear their stories and learn from their life wisdom. If you find any particular topic they are interested in, why not expand the discussion along the way? You will ensure senior travelers a great personal sightseeing tour.

Pay attention to your client’s physical strength. While senior travelers can be very active and energetic, as a tour guide, you shall pay attention to their physical strength. Consider more small breaks during the sightseeing tour. Mind if they have problems with stairs or climbing, and if elevators suit better. If your clients have mentioned illness or inaccessible activities in advance, do put it into consideration when designing the tour itinerary.

Pre-booking issues. More and more senior travelers now plan their tours online. They are getting used to online bookings. However, you shall not presume every one is internet savvy, senior and young. If your service requires pre-booking online, provide clear instructions on how to complete the booking. It also benefits a tour guide to reduce client cancellation because of technique issue.

Do you have any experiences or tips to share on guiding senior travelers?

Wednesday 1 September 2010

Client segmentation for tour guides – cruise passengers

What are cruise passengers looking for when they choose shore excursions? A comfortable but compact sightseeing tour schedule.

Cruise ships usually stop half a day to 1 day in each port. In some ports it will be 2 days. But in general the time on land is short and limited. So many cruise passengers expect to see as much as possible when choosing their shore excursions. A compact tour itinerary including must-sees is expected.

On the other hand, comfort is important. Cruise passengers are categorized as high-end travelers. They prefer comfortable experiences as like on the cruise ship. Budget is less of concern. When tour guides put together a sightseeing tour for cruise passengers, pay attention to the transportation methods, dining places, etc.

Many senior travelers choose to travel by cruise. This travel style ensures a relaxed slow-pace vacation. Thus the tour guide sightseeing tours shall be senior-friendly. If the tour is physically challenging, you may lose a big amount of potential clients.

Consider the distance from port. Some ports locate well in the city centre, where a tour guide can start guiding directly. Many others are by the sea and may take long to reach the first stop. Tour guides are not supposed to rest along the way. Use such time to introduce your city or country background, local cultures, food habits, etc. You can also take the opportunity to know a bit more about your clients and their interest. The info will help you achieving a successful tour afterwards. It is also recommended to notify interesting things spotted on the way.

Manage the time well. If a tour guide can maximize the client’s shore excursion experience, you will be rewarded and referred on by your clients. Also keep in mind the time back to the ship. Passengers cannot miss the ship. It is the same as catching a flight in the airport. So leave enough time to return to the cruise ship.

Have a look at the shore excursion packages provided by the cruise ship. See what they offer and do yours better. It is good to do competitor researches and learn from the cruise ship offer. A tour guide can thus design a sightseeing tour – more interesting and customized.

What is your tour guiding experience with cruise passengers? Welcome to share your tips.

Saturday 21 August 2010

How to handle client booking long before the tour date?

Some travelers make last-minute tour bookings, while others plan their trip way in advance. Many airlines offer great discount for flight booking in advance. Cruise plans are settled for sometimes a year ahead of departure date. Hotels market special promotions for low season. Once the dates are settled, many travelers tend to book their destination tour guide and sightseeing tours together at the same time.

Q. How shall a tour guide manage client bookings much earlier than the actual tour dates e.g. half a year in advance?

Communicate with the clients about tour arrangements immediately. No matter if the tour happens in the same week or six months later the itinerary shall not change largely. Do communicate with your clients about tour details when you confirm your availability.

As a private tour guide that offers personal sightseeing tour, it is good to keep the options open. Your clients may find new places of interest or have some new requests before arrival. Be consistent and accommodating if the client requests are reasonable.

Notify the clients when any tour changes need to happen. It is unprofessional to cancel the tour because of another big group booking. However, there may be changes required due to personal reasons, weather conditions etc. In such cases explain to your clients in full and they will understand. Also provide alternative choices if possible. Try to minimize changes to your client’s travel plan.

Mark down the tour date on your calendar in OurExplorer or personal notebook. It is recommended to set a reminder one week before the tour date. Contact your client to welcome them for the coming visit. Meanwhile, confirm that all tour arrangements are going on as planned. Re-check if all tour arrangements have been confirmed, e.g. car/van rent, tickets booking, etc.

After above professional communications, travelers will enjoy a great vacation while you will have a successful sightseeing tour as a tour guide.
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Sunday 15 August 2010

Interview of Tour guide Jean Liu in Shanghai






1. What is the best thing you like being a tour guide?


Talk with people from different countries and various backgrounds.



2. What is your most memorable moment in guiding so far?


Accompanied two families with kids for a week in the city. After the vacation, they said Shanghai is probably their most favorite city around the world.



3. What is most challenging for you in this career? Have you coped with it?


To cope with different personal interests. As I am a private tour guide for my clients, different travelers will have their own needs. E.g. some people are more interested in local foods, while others prefer shopping. Some business travelers would like to visit places relevant to their work, e.g. teachers to the middle school. There are always new challenges on this and I’m happy to receive.



4. What is your favorite place/thing that you want to show your travel clients?


Pudong river front promenade where is close to the modern highrises while overlooking the bund with buildings from the early 20th century.



5. What if you were not a tour guide? What do you imagine yourself to be?


Some area that can maximize using my English language skills.
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Wednesday 11 August 2010

OurExplorer Interviewed by Wandering Educators - Dr. Jessie Voigts

See full article at - http://www.wanderingeducators.com/best/traveling/learn-locals-our-explorer.html

Always looking to learn from locals? I've got a great resource for you! OurExplorer is an excellent resource for finding local tour guides, so you can learn about a place from the people who know it best. OurExplorer has a plethora of local tour guides (over 2,000) , all around the world (about 140 countries). They are rated and reviewed by users, so you know what you're getting is quality. OurExplorer is yet only two years old this year and has a great record of sharing the world with travelers. We were lucky enough to sit down and chat with Dave Cunningham, Chief Exploring Officer at OurExplorer. Here's what Dave had to say...

WE: Please tell us about our Explorer...
DC: OurExplorer is an online website promoting licensed dependable tour guides to global travellers - www.ourexplorer.com.
OurExplorer was established in June 2008 and has now over 2,000 licensed tour guides in 140 countries around the world.
We are in partnership with the World Federation of Tourist Guide Associations (WFTGA). See more information at About OurExplorer.

WE: What is your travel background - how did you get interested in starting Our Explorer?
DC: After attending the 2007 EO Tokyo University and feeling inspired by the speakers, I took a “mini retirement.” I traveled for four months across Europe and South America seeking out new ideas and problems that I could solve using my keen business sense. I was on a mission to make a difference in the world, and it made me feel alive. I found my calling while traveling. I had hired private tour guides in Bolivia, Peru, Cuba and Mexico to show me around. I was amazed at their passion, energy and level of intimate knowledge. I was equally shocked that these highly skilled people often earned less than US$100 per month! I wanted to help and support these guides because I respected them for trying to improve their lives.

I had the option of donating to these communities, but I knew I could do so much more. I resolved to help thousands of private tour guides, especially in underdeveloped countries, earn more money. It was an unyielding promise to help the less fortunate who were already trying to help themselves.

I followed my instincts, and a dream was born.

I quickly put the plan together. I would create a Web site that provides global exposure and user-generated ratings for tour guides around the world. This would lead to more business, which in turn meant more money for those guides struggling to feed their families. Tour guides could get paid directly in cash when they meet with the traveler, which saves them from doling out commission to local travel agents. We called this Web site OurExplorer.com.

WE: Where are your guides located?
DC: We promote local tour guides, thus our tour guides are located in over 450 cities covering 140 countries. And we are still growing daily.

WE: What are their qualifications?
DC: Each country and/or region has their own qualification system for licensed tour guides. Our tour guides have passed their local exams and acquired a tour guide license/certificate. Some guides are even international tour leaders.

WE: How can travelers find the best fit with your guides?
DC: As we provide direct communication between travelers and local tour guides. Travelers can enjoy much more personal data about the tour guide to make an informed decision compared with traditional booking through travel agents. Once a travel destination is decided, travelers can search and find local guides on OurExplorer. We recommend;
- Read the tour guide’s self introduction and service provided to see if he/she fits your needs
- Read the rating/reviews section from previous clients
- Contact the tour guide directly via “Send Email” and see if they reply quickly addressing the travel needs.
- Book the tour guide on OurExplorer to reserve the date, as the top tour guides are always popular.

WE: What should travelers know about working with a tour guide?
DC: Tour guides can address to personal needs and make customized sightseeing tours for travelers. The more travelers inform the tour guides about their travel interests and needs, the better your tour will be with the local guide.

WE: Is there anything else you'd like to share with us?
DC: A dependable local tour guide adds a lot of value to travelers who seek an authentic and meaningful overseas experience. Explore through the eyes of a dependable local.

WE: Thanks so very much, Dave! I love Our Explorer, and highly recommend it to our Wandering Educators.
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Tuesday 3 August 2010

Client segmentation for tour guides – business travelers

As a tour guide, especially foreign-language tour guides, you are meeting travelers with various needs. Business travelers belong to a specific group. Their main purpose of the trip is on business e.g. a company visit, business cooperation, market investigation etc … Sightseeing can make up part of the trip but is secondary in importance.

So how can you design an ideal sightseeing tour for business travelers?

Be accommodating to their business needs. Business travelers usually have a short time in one destination. The free time for sightseeing is often their holiday time. Are they expecting an evening tour? Do they want some local exploration between business meetings? It is helpful to know their available time and pick-up/ending locations. Thus a tour guide can provide the itinerary most accommodating to the work plan.

Be flexible with the schedule. Business trips are not as flexible as a vacation visit. For a vacationer all the time belongs to them personally. For business travelers there may be a temporary meeting, an extra plant visit or a dinner with partners... The clients would appreciate you as the tour guide being flexible with the schedules. Of course the guide cannot always stand by. Flexibility works only when both parties are available. It reduces full cancellation in some cases.

Maximize the experience to personal interest. As the tour time is limited, you can not show business travelers everything in the destination. Sometimes, you may not even cover the most famous spots. Ask your clients about their personal interest. Let them choose the places they would like to visit, and help you make a customized sightseeing tour itinerary. This will maximize the trip experience. Some people are frequent travelers to one destination. They could have known part of the city very well, e.g. area nearby the local office. It is necessary to ask in advance, avoiding duplicate visit.

Get prepared with some industry-related queries. Business travelers may be interested to get some industry information from different people. This time, from you as a local guide. You are not expected to be an expert in the industry. However, if you know your clients’ area before meeting, it is recommended to read some relevant news or search for some industry background. This will contribute to your communication with clients during the trip.

What is your tour guiding experience with business travelers?

Thursday 22 July 2010

How to promote sightseeing tours via video

Using video to promote sightseeing tours is not as hard as one might think. Thanks to the developments in camera and internet technologies people are used to watching and sharing videos online. A travel video can be more vivid than static photos. Tour guides should take advantage of such modern technologies to promote various sightseeing tours via video and build client trust to book them.

See tour guide with video

1. Choose a tool to record the video.

A video camera can provide high quality movies, but it is not a must. One consideration with video camera is the file size. The bigger the video file is the faster your internet connection is required to save it. No one wants to spend a whole day uploading one video, right? Cameras are widely available. Most cameras nowadays have a video option and the quality is pretty ok. Many mobile phones also have a camera tool. Some computers have built-in cameras which you can use directly. Remember the purpose is to promote your unique sightseeing tours or show your personality and English fluency to potential clients. Blurred images create nothing but negative impression. Choose any recording tool that is convenient and fit for the purpose of your sightseeing tour promotion.

2. Select the best background and thing to say in the video
What will help your clients confirm the tour and increase client bookings for you? Again, do not forget the purpose of your videos. This is not destination promotion but to promote your tour service. The clients will be more confident when they see and hear you directly. You can show your favorite part in the destination where travelers can’t find in any guide books. The most famous or impressive scenic spots may also work with you doing the introduction. It is easy to identify the sightseeing tour location when you present by the most famous views.

3. Some editing work may increase the promotional effect.

For example, add a subtitle to tell where you are or who you are, edit video length to present the key information, reduce noise in the background to complete a higher quality presentation … Microsoft system has windows movie maker for easy editing. Ulead VideoStudio software is also a good choice for beginners. Short videos less than 3 minutes are good. Also put the best content or most important messages at the begging. Because, 1) the file is not too large to upload onto the internet, 2) leave more sightseeing tour introduction to your actual meet with clients, 3) internet surfers may not be interested enough to complete the whole video, or their website connection is too slow to load.

4. viral your videos
You can upload your video to platforms like YouTube, DailyMotion, MetaCafe… Share your video link among friends or networking sites like FaceBook. Tell more people via social media sites e.g. Digg, StumbleUpon. Promote through tour guide websites like OurExplorer, where video presentation is allowed.

Think creatively! Videos allow the tour guide to present sightseeing tours in a vivid way and motivate a client to booking your tour services.
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Tuesday 13 July 2010

Tour Guide Survey with Jose in Acapulco



1. What is the best thing you like being a tour guide?

The best thing be a tour guide is to have the opportunity to meet people from other countries and tell them about the history and customs of our people.

2. What is your most memorable moment in guiding so far?

The most memorable moment well there are many ones, I had great experiences when we had big groups of tourist coming and we didn’t stop doing tours all day long for six months.

3. What is most challenging for you in this career? Have you coped with it?

It’s a challenge to take the same tourist to different tours and still they enjoy them.

4. What is your favorite place/thing that you want to show your travel clients?

My favorite place is the cliff divers show, the tehuacalco archeological ruins and the museum of san diego fort.

5. What if you were not a tour guide? What do you imagine yourself to be?

I don’t know my first job was a taxi driver at the age of 18 years old and I loved the experience.

See more on tour guide Jose in Acapulco

Friday 9 July 2010

OurExplorer started a Tour Guide Photo Contest!



Have you got some memorable travel experiences with your local tour guides?
Did you take fun pictures of your guide during your overseas trip?

OurExplorer present you a great opportunity now to win 5 free private tour guides for your next overseas trips - you can activate them anytime.

Join Tour Guide Photo Contest 2010 – OurExplorer Now!
Submit a photo of you with your tour guide or just the tour guide on his/her own. Put in a phrase what best describes your tour guide in the photo.
Example = “my best tour guide”, “my funniest tour guide”, “my most clever tour guide”...

The deadline is 31st August 2010. Waiting for your great photos!

With a private tour guide, you can have an authentic yet customized adventure overseas. OurExplorer has now over 2,100 local tour guides in 140 countries.

Saturday 3 July 2010

Win client bookings - Critical Information

When you create your tour guide profile on OurExplorer.com, you have input a lot of information e.g self introduction, tour guide license, tour guide services, sightseeing tours... This is all necessary information to let clients know you and trust you. The more information, the more trust you will build up with potential travel clients but do you know which elements are critical to win a final client booking?

From OurExplorer client feedback, they usually choose the tour guides with a personal photo, highest "tours booked" number and some positive ratings/reviews given. As we know, most important elements shall be put at the top position of the page. You can see that tour guide photo and tours booked are displayed above the fold of the webpages. Moreover, a most recent client review has been presented directly following the tour guide self introduction. Thus, visitors don’t need to scroll down to the bottom of the page reading important client testimonials. In most cases, web surfers do not finish all the page contents to the very end of the page. That’s why we design the tour guide profile layout as you see now.

What can a tour guide do with these fields to win more client bookings?

A happy smiling photo is best to give a good first impression to your clients. You can display a welcoming smile photo like tour guide Diana in Athens, or a cheerful photo of you with happy clients like Nairobi tour guide Paul. It is also fun to display you in your working environment. See Kasane tour guide Clive playing with the elephant.

"Tours booked" numbers and client reviews are closely related to each other. The more bookings a tour guide receives, the more client reviews after the sightseeing tour is completed. When a tour date and terms are agreed, ask the clients to confirm by booking at your profile webpage. When the tour is finished, ask your client to rate your service on OurExplorer.

The clients also have more confidence in booking a tour guide with a license and video presentation. A scan of your tour guide license/certificate builds more trust. What can be better than a brief video of you taliking passionately about your job? It adds great value because clients like to see and hear the tour guide. With a live video, tour guides can present their character and language skills. See Istanbul tour guide Nesrin and Bangkok tour guide Choojai .

If you are a tour guide, do you agree with the critical elements mentioned above? Any tips to better present yourself for more client bookings?

Sunday 20 June 2010

Tour Guide - What questions may help your tour guide service?





When tour guides are showing travelers around a destination, what do you talk about besides the standard guiding content?

Perhaps exchange personal information is a good idea to get to know your client more and build trust and friendship. It is quite ususal for tour guides and travelers can become friends after several days together. What else shall a tour guide choose to talk about during sightseeing tours? If you have enough time with your clients, it will be great to cover some of the below topics.


Q. How did you find/locate my tour guide service?
If not mentioned in previous communication, it is important to know how your clients locate you. Is it via an internet search, a friend referral, a newspaper advertisement …? You can then focus on the more efficient channels to receive future clients.

Q. How do you usually learn about a destination when you travel around?
This question is for client segmentation. You possibly already know the purpose of their trip before meeting them e.g. business trip or cruise vacation. Ask a bit more about their general travel methods so that you can target your client group more clearly in future e.g does the client usually use a group guide, guide book or private guide new in a new destination? When marketing it is good to be focused with certain groups. Do you have more business tourists? Do independent travelers or cruise passengers require your service more? Do senior travelers prefer your sightseeing tours offered?



Ask for feedback at end of the tour.

Have a summary of the day trip, the areas covered and ask if they enjoyed the day. Did they expect something more? If you are confident they had a great tour with you, why not ask for a written or video testimonial? Travelers are happy to talk about their trips, especially a memorable experience with a wonderful local tour guide. For clients from OurExplorer, why not reminding them to save a rating and review on the website after the tour? Client feedback is good for a tour guide to improve their service level. A testimonial adds great value to build trust with future clients.


What questions do you usually talk about with your clients?

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Tuesday 1 June 2010

Tour Guide Jobs - How to become a professional tour guide?

Summer is coming and we are entering peak holiday season in Europe, Americas and Asia. There is a big demand of professional tour guides. Big events like the Fifa World Cup 2010 in South Africa and Expo 2010 in Shanghai have brought more tour guides job opportunities and relevant jobs in tourism and travel.

If you are interested in a tourism career, becoming a local tour guide can be a good start. Ask youself – do you have the passion to show your city and is your personality fit? Although tour guide jobs requires various skills, it is a job to have face-to-face communication with travelers. When you don’t have the passion to show your city, people, customs and life in this city, you would easily get bored going the same routes. If you prefer dealing with computer/numbers to real people, a tour guide job will not fit you. Being passionate and fit for the job, you can go on the next step to get qualified as a tour guide.

How to become a licensed tour guide? The requirements vary with different cities and countries. The best way is to check with your local tour guide association or tourism administration. It usually requires passing the exams (written and/or oral), or certain training programs. WFTGA.org (World Federation of Tourist Guide Associations) has members of official tourist guide associations in many countries around the world.

In many countries, the qualified tour guide will acquire a license/certificate to go on daily guiding jobs. Practical experience is important to develop your career as a tour guide. You learn how to deal with different clients and needs, get mature on addressing to various questions, grow experienced to handle emergent situations… Day-to-day guiding work will distinguish excellent tour guides from poor-performing ones. Tour guide job requires as well continuous learning. The information is changing and the city is growing. A professional guide needs to be equipped with latest information, so that you can show your travelers in an up-to-date way.

Career prospect of a tour guide. Career prospect applies not only to a tour guide, but to any one who is seeking personal development in his/her job. For a tour guide, what can be your career prospect? You can focus as a tour guide, and become expert in the field. For example, in China there are different guide qualification levels of junior, middle-level, senior and superior tour guides. Kenya safari guides are noted with bronze, silver and gold levels. Another development is mastering other languages to be a multi-lingual tour guide. If you want more adventures in this career, you can turn to a tour leader for overseas trips. With your first-hand experience as a tour guide, you can design unique sightseeing tours with your specialty. In this way, you are shifting to a tour manager or marketing person for your own tours.

There are many tour guide jobs in tourism and travel. Start learning to be a licensed tour guide first, and practice to be a top excellent tour guide in your career.