Tour Guide - What questions may help your tour guide service?

When tour guides are showing travelers around a destination, what do you talk about besides the standard guiding content?

Perhaps exchange personal information is a good idea to get to know your client more and build trust and friendship. It is quite ususal for tour guides and travelers can become friends after several days together. What else shall a tour guide choose to talk about during sightseeing tours? If you have enough time with your clients, it will be great to cover some of the below topics.


Q. How did you find/locate my tour guide service?
If not mentioned in previous communication, it is important to know how your clients locate you. Is it via an internet search, a friend referral, a newspaper advertisement …? You can then focus on the more efficient channels to receive future clients.

Q. How do you usually learn about a destination when you travel around?
This question is for client segmentation. You possibly already know the purpose of their trip before meeting them e.g. business trip or cruise vacation. Ask a bit more about their general travel methods so that you can target your client group more clearly in future e.g does the client usually use a group guide, guide book or private guide new in a new destination? When marketing it is good to be focused with certain groups. Do you have more business tourists? Do independent travelers or cruise passengers require your service more? Do senior travelers prefer your sightseeing tours offered?



Ask for feedback at end of the tour.
Have a summary of the day trip, the areas covered and ask if they enjoyed the day. Did they expect something more? If you are confident they had a great tour with you, why not ask for a written or video testimonial? Travelers are happy to talk about their trips, especially a memorable experience with a wonderful local tour guide. For clients from OurExplorer, why not reminding them to save a rating and review on the website after the tour? Client feedback is good for a tour guide to improve their service level. A testimonial adds great value to build trust with future clients.


What questions do you usually talk about with your clients?

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