Client segmentation for OurExplorer tour guide – senior travelers

We have mentioned senior travelers when talking about cruise passenger. Many senior travelers prefer a relaxed sightseeing tour. For a tour guide, you’d better not rush or push during the tour.

What other areas need tour guides pay attention to when showing senior travelers around?

Be prepared with the variety of topics. As senior travelers gain more life experience, they may be interested in many aspects of local life. How to cook local foods, how people live, how long do people work normally …

Listen to senior travelers and discuss the aspects they are mostly interested. Senior travelers would love to share their own experiences and knowledge. So listen to them. This is also the fun part being a tour guide. You meet various people, hear their stories and learn from their life wisdom. If you find any particular topic they are interested in, why not expand the discussion along the way? You will ensure senior travelers a great personal sightseeing tour.

Pay attention to your client’s physical strength. While senior travelers can be very active and energetic, as a tour guide, you shall pay attention to their physical strength. Consider more small breaks during the sightseeing tour. Mind if they have problems with stairs or climbing, and if elevators suit better. If your clients have mentioned illness or inaccessible activities in advance, do put it into consideration when designing the tour itinerary.

Pre-booking issues. More and more senior travelers now plan their tours online. They are getting used to online bookings. However, you shall not presume every one is internet savvy, senior and young. If your service requires pre-booking online, provide clear instructions on how to complete the booking. It also benefits a tour guide to reduce client cancellation because of technique issue.

Do you have any experiences or tips to share on guiding senior travelers?