How to promote sightseeing tours via video

Using video to promote sightseeing tours is not as hard as one might think. Thanks to the developments in camera and internet technologies people are used to watching and sharing videos online. A travel video can be more vivid than static photos. Tour guides should take advantage of such modern technologies to promote various sightseeing tours via video and build client trust to book them.

See tour guide with video

1. Choose a tool to record the video.
A video camera can provide high quality movies, but it is not a must. One consideration with video camera is the file size. The bigger the video file is the faster your internet connection is required to save it. No one wants to spend a whole day uploading one video, right? Cameras are widely available. Most cameras nowadays have a video option and the quality is pretty ok. Many mobile phones also have a camera tool. Some computers have built-in cameras which you can use directly. Remember the purpose is to promote your unique sightseeing tours or show your personality and English fluency to potential clients. Blurred images create nothing but negative impression. Choose any recording tool that is convenient and fit for the purpose of your sightseeing tour promotion.

2. Select the best background and thing to say in the video
What will help your clients confirm the tour and increase client bookings for you? Again, do not forget the purpose of your videos. This is not destination promotion but to promote your tour service. The clients will be more confident when they see and hear you directly. You can show your favorite part in the destination where travelers can’t find in any guide books. The most famous or impressive scenic spots may also work with you doing the introduction. It is easy to identify the sightseeing tour location when you present by the most famous views.

3. Some editing work may increase the promotional effect.
For example, add a subtitle to tell where you are or who you are, edit video length to present the key information, reduce noise in the background to complete a higher quality presentation … Microsoft system has windows movie maker for easy editing. Ulead VideoStudio software is also a good choice for beginners. Short videos less than 3 minutes are good. Also put the best content or most important messages at the begging. Because, 1) the file is not too large to upload onto the internet, 2) leave more sightseeing tour introduction to your actual meet with clients, 3) internet surfers may not be interested enough to complete the whole video, or their website connection is too slow to load.

4. viral your videos
You can upload your video to platforms like YouTube, DailyMotion, MetaCafe… Share your video link among friends or networking sites like FaceBook. Tell more people via social media sites e.g. Digg, StumbleUpon. Promote through tour guide websites like OurExplorer, where video presentation is allowed.

Think creatively! Videos allow the tour guide to present sightseeing tours in a vivid way and motivate a client to booking your tour services.
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