Client segmentation for tour guides – cruise passengers

What are cruise passengers looking for when they choose shore excursions? A comfortable but compact sightseeing tour schedule.

Cruise ships usually stop half a day to 1 day in each port. In some ports it will be 2 days. But in general the time on land is short and limited. So many cruise passengers expect to see as much as possible when choosing their shore excursions. A compact tour itinerary including must-sees is expected.

On the other hand, comfort is important. Cruise passengers are categorized as high-end travelers. They prefer comfortable experiences as like on the cruise ship. Budget is less of concern. When tour guides put together a sightseeing tour for cruise passengers, pay attention to the transportation methods, dining places, etc.

Many senior travelers choose to travel by cruise. This travel style ensures a relaxed slow-pace vacation. Thus the tour guide sightseeing tours shall be senior-friendly. If the tour is physically challenging, you may lose a big amount of potential clients.

Consider the distance from port. Some ports locate well in the city centre, where a tour guide can start guiding directly. Many others are by the sea and may take long to reach the first stop. Tour guides are not supposed to rest along the way. Use such time to introduce your city or country background, local cultures, food habits, etc. You can also take the opportunity to know a bit more about your clients and their interest. The info will help you achieving a successful tour afterwards. It is also recommended to notify interesting things spotted on the way.

Manage the time well. If a tour guide can maximize the client’s shore excursion experience, you will be rewarded and referred on by your clients. Also keep in mind the time back to the ship. Passengers cannot miss the ship. It is the same as catching a flight in the airport. So leave enough time to return to the cruise ship.

Have a look at the shore excursion packages provided by the cruise ship. See what they offer and do yours better. It is good to do competitor researches and learn from the cruise ship offer. A tour guide can thus design a sightseeing tour – more interesting and customized.

What is your tour guiding experience with cruise passengers? Welcome to share your tips.