Client segmentation for tour guides – business travelers

As a tour guide, especially foreign-language tour guides, you are meeting travelers with various needs. Business travelers belong to a specific group. Their main purpose of the trip is on business e.g. a company visit, business cooperation, market investigation etc … Sightseeing can make up part of the trip but is secondary in importance.

So how can you design an ideal sightseeing tour for business travelers?

Be accommodating to their business needs. Business travelers usually have a short time in one destination. The free time for sightseeing is often their holiday time. Are they expecting an evening tour? Do they want some local exploration between business meetings? It is helpful to know their available time and pick-up/ending locations. Thus a tour guide can provide the itinerary most accommodating to the work plan.

Be flexible with the schedule. Business trips are not as flexible as a vacation visit. For a vacationer all the time belongs to them personally. For business travelers there may be a temporary meeting, an extra plant visit or a dinner with partners... The clients would appreciate you as the tour guide being flexible with the schedules. Of course the guide cannot always stand by. Flexibility works only when both parties are available. It reduces full cancellation in some cases.

Maximize the experience to personal interest. As the tour time is limited, you can not show business travelers everything in the destination. Sometimes, you may not even cover the most famous spots. Ask your clients about their personal interest. Let them choose the places they would like to visit, and help you make a customized sightseeing tour itinerary. This will maximize the trip experience. Some people are frequent travelers to one destination. They could have known part of the city very well, e.g. area nearby the local office. It is necessary to ask in advance, avoiding duplicate visit.

Get prepared with some industry-related queries. Business travelers may be interested to get some industry information from different people. This time, from you as a local guide. You are not expected to be an expert in the industry. However, if you know your clients’ area before meeting, it is recommended to read some relevant news or search for some industry background. This will contribute to your communication with clients during the trip.

What is your tour guiding experience with business travelers?