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Thursday 23 September 2010

Client segmentation - Family Travelers with Kids

Have you ever guided family travelers with kids? The kids deserve special attention as they have different interest from adults.

If the family is traveling with infant, tour guides shall pay attention to physical matters. Find easy paths for baby carriage. During the trip, take more breaks if the family needs to take care of the baby. On the vehicle for transportation, make sure the baby is safely seated.

For kids who can take the trip as adults, a tour guide needs to mind his/her interest. Some children enjoy culture and history, but many will get bored after a while. Try to make the sightseeing tour more interesting with a mixture of facts and anecdotes. Explain things easier for the kids to understand. If there are special toys or games local children play, why not play with the kids?

Remind the kids of what they can do and what not. For example, in the museums, are they allowed to touch exhibits? In most cases, no. Boys can be naughty and make noises some times. Extra attention may be required if visiting religious places like temples or churches.

Consider the child price when designing a sightseeing tour. Many scenic spots offer discounts or free entry for kids. Similarly, if meals are calculated in the package, kids may enjoy a separate price.

Do you have any particular tips dealing with kids? Share with more tour guides around the world.

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