Tour Guides - Focus on the needs of your clients

Have you as a tour guide ever thought over what your clients want when enquiring about your guiding service? They want a unique and fantastic travel experience. They want a local expert to make things easy. They want a tailor-made tour specifically for themselves and their travel mates. They want their money spent with best value... Yes, all true. Although every individual is different with their travel needs, there are some patterns shared by certain groups of people. By better understanding your client, you as a tour guide will provide service of higher quality. So let’s have a look at some clients who are interested in a private tour guide.

1. Business travelers. This group of clients are usually time poor. They visit a place for business, conferences, exhibitions and events etc. During their limited free time (usually half a day or one day), they would like to know the best of the city. As they are time poor do not present everything. Pick up the top things that meet their personal interests. Besides, business travelers are often interested in the area they are working on. A designer may be glad to see creative things, while an engineer can get excited about machines and buildings. Pay attention to their interest and broaden your knowledge in daily work. A great tour guide is more than a scenery narrator.


2. Cruise passengers. They tend to prefer a leisure way of exploring. While on the sea they enjoy their vacation. Once on shore, have want to experience some excursions and adventure. One character they share with business travelers is limited time on-shore. So pick up something unique and wow, not everything. And remember cruise passengers are on a vacation so they may want to be relaxed.


3. Senior travelers. After years of working, now they are retired. Their children have grown up and have their own families. So senior travelers have more free time to enjoy. They are usually not short of time for their tour. Design a tour with good combination of sightseeing and relaxation. Senior travelers also enjoy talking with people. Share their life experiences. A good guide shall listen to them and make good accompany during their tour.


There are many other client segmentations, e.g. luxury travelers, family travelers, independent traveler, religious traveler, adventurous travelers, student group, etc. Are you an expert at guiding certain group of travelers?

Share with us please, OurExplorer would love to hear.
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