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Friday 17 April 2009

Getting Clients to contact you - First Impressions critical





OurExplorer received some client feedback recently. I would like to share with you tour guides so that you know how a client selects his/her guide to contact and book.

Client Feedback Email

[From: Erika Rosenberg
To: Dave Cunningham
Sent: Thursday, April 16, 2009 2:22 AM
Subject: OurExplorer: What do you think of OurExplorer.com?

Hi,

Feedback - I love that they write about themselves so you get a real feel for who they are. One thing, you might want to mention to guides as at least for me, I chose the guides that wrote more about themselves. The guides that only wrote a sentence or two I passed over. Hopefully that helps!]

Now you know besides your photo and license (which are visual proofs), clients do value your self introduction i.e. "About Me" , "Interests" etc . This builds up their first impression of you and determines whether they email for a tour enquiry.

How to build up a good self-introduction? Here are some tips.

- Introduce your personal background (where are you from, how are you associated with your city etc.)
- Introduce your guiding experience (education received, license acquired, expertise in guiding, what your clients may expect of you, etc.)
- Introduce your city/country (a brief intro of your location, as travels may know little about it.)
- Express welcome and encourage contacting for more info.


Here is tour guide Dina in Israel with a good self introduction.

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