Travelers are not students. All tour guides understand it. However, many guides tend to lecturing rather than guiding with their clients. You may be very knowledgeable of the place or scenic spot, so you work hard to speak out on every bit of information.
Wait a minute, can your clients receive all this information, or just half of it? Pay attention to the client’s reply, either emotional or verbal. Do not lecture to them.
Guide books, promotional booklets, or guiding machines can do the lecture much better, standard and accurate. The value of a personal tour guide is to lead align with the scenery and emotions. For instance, on the bund of Shanghai, you are introducing the “International Architecture” with the city’s colonial past. Once facing the Pudong New Area, you are changing to the modernity and prosperous future of a bustling metropolis. Same location but different angles, the travelers will have very different information and a unique experience. Moreover, excellent tour guides communicate with their clients actively. They reply to questions that clients ask, expand knowledge when clients show interest, and appreciate when clients express exclamation.
How can your guiding remain in the tradition version of one-one communication?
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Thursday 12 February 2009
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