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Hello to all you private tour guides looking to increase business. Lets discuss today the free and all important marketing tool - "Word of Mouth" which is a form of viral marketing.
Q. How does a private tour guide create word of mouth?
It is all about creating a point of conversation that your client will have to tell their friends and family when they return home.
People love to tell everyone about their holiday and travel adventures - especially when they have something funny or exciting to say. So be creative and think of something cool, exciting and different during your tour. Give the client something to talk about!
*********Some Examples
1. Bring the client to a unique and very local cafe or restaurant. Even the family home for a coffee if both parties are comfortable with that.
2. Give the client a small but personal gift. Be creative and it does not have to cost much e.g. a card, a local fruit/veg to try etc
3. Funny stories on the venues included in the tour the client could not easily read about.
As a private tour guide you need to stand out to get the top ratings and comments from your clients. This will then propel you to more and more bookings....
Cheers
Dave C
Thursday 28 February 2008
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